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Featured Titles

Make a Real Living as a Freelance Writer

Make a Real Living as a Freelance Writer

Step-by-step instructions on how writers can earn top dollar writing for magazines are provided in this book. Secrets are revealed about what the high-paying magazines really want, how to build relationships with editors, how to ascertain which sections of a magazine are open to freelancers, what kinds of stories are in demand, what to do if a deadbeat publisher doesn't pay up, how to market reprints, and how to become an expert in one's chosen writing field. Basic terms like "query", "clips", and "source sheet" are defined for beginning writers, and tips on everything from coming up with an idea to pitching a syndicated column are also included. Writers learn about the little-known sources top freelancers use to find new stories and experts. In addition, they learn how to get their first paying assignments even if they have no prior clips, how to negotiate for better pay, how to find high-paying magazines that aren't swamped with queries, and how to worm their way into editors' inboxes even if their e-mail addresses aren't publicised


 

House and Philosophy

House and Philosophy

An unauthorized look at the philosophical issues raised by one of today's most popular television shows: House. House is one of the top three television dramas on the air, pulling in more than 19 million viewers for each episode. This latest book in the popular Blackwell Philosophy and Pop Culture series takes a deeper look at the characters and issues raised in this Emmy Award-winning medical drama, offering entertaining answers to the fascinating ethical questions viewers have about Dr. Gregory House and his medical team. Henry Jacoby (Goldsboro, NC) teaches philosophy at East Carolina University. He has published articles primarily on the philosophy of mind and was a contributor to South Park and Philosophy. (978-1-4051-6160-2).


 

The Elements of Journalism

The Elements of Journalism

In July 1997, twenty-five of America's most influential journalists sat down to try and discover what had happened to their profession in the years between Watergate and Whitewater. What they knew was that the public no longer trusted the press as it once had.


 

The Culture Code

The Culture Code

Why are people around the world so very different? What makes us live, buy, even love as we do? The answers are in the codes. In The Culture Code , internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune 100 companies.


 

Public Relations For Dummies®

Public Relations For Dummies®

This 2nd Edition recasts much of the information from Public Relations Kit For Dummies and updates it to use as part of this all-in-one guide to PR. The book features more than 25 percent new material and includes extensive new information on Web-based PR, including the use of text messaging, podcasts, and blogs.


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